Why synchronize your communication with sports and cultural events?

"Since antiquity, sports and culture have been at the center of multiple societies.

We all have in mind the training of young Greeks, considered one of the most important tasks in education since ancient Greece, as it would lead to a balanced personality and a model citizen.

This is, therefore, a broad interpretation: besides sports, there are also arts, music, literature, and philosophy.

These positive and very strong values, representing the image of the beautiful and good man "Kalos kagathos," arouse the desire to identify emotionally with a group and, in our case, with a brand!

Countless brands are associated with sports or culture. The NBA worked with Nike to design its uniforms, and around the world, all sports clubs are associated with an equipment manufacturer.

To celebrate the opening of the London 2012 Olympic Games, Coca-Cola released a special edition bottle decorated with the Union Jack. Over 1.7 million were sold in the two days following its release.

Both sports and culture create a unique experience, allowing everyone to connect and create lasting memories.

It's an opportunity to create valuable and lasting partnerships based on strategic development by associating your brand with these significant moments.

We invite you to explore and discuss this topic during our upcoming webinar in October.

Innocent Productions"