For many years, television sets have evolved thanks to technology. From the beginnings of SFP to the present day, we observe a rapidly accelerating evolution.

The wooden sets and "traditional" furniture have given way to futuristic, brightly lit environments adorned with screens, LED walls, and reflective floors, illuminated by colorful neon lights and light panels. Scenography had almost no limits.

One could create extravagant sets, but there remained the cost of an annual immobilization, which is a significant budget for productions. The situation is similar for event promoters who face the same constraints.

But once again, technology, specifically green screens, has transformed production processes. Producers have turned to this type of device with excellent 3D designers or special effects.

The only drawback with the green screen is that you must have complete confidence in the team to whom you entrust the shooting or possess very large projection capabilities. You want to visualize the result, but all you see is nothing but a green screen, not the most pleasant thing to look at all day. Even if you eventually get used to it, if it's within your budget and you don't really have other options!

Today, a new chapter is being written. With XR technology, a world of possibilities awaits us. You can create your ideal set without worrying about logistics and storage before and after shooting. It's your custom set for the season, for a film, for an ad, for an event, and you no longer have to maintain, store, destroy, sell, or recycle it—it's virtual! RSE (Corporate Social Responsibility) advantages guaranteed! Whether it's in 3D creation, pre-filmed natural outdoor or indoor settings, whether it's real or virtual, cinematic or television, it will be more immersive than reality!

Since production is mostly done in pre-production, you no longer need a projection "gift" like with the green screen—the rendering is immediately visible. It's the ultimate dream! No more constraints.

It's the multiplication of programs, low-cost pilot episodes, always innovative and creative events, the simplicity of shoots with or without an audience, but above all, it's a different economy, allowing investment in future productions or shooting simultaneously.

It's a faster growth of the catalog and creation frequency. That's what everyone who has set foot on immersive sets seems to think. Could this be the end of television sets as we still know them?

We are convinced that all possibilities lie ahead of us.

Innocent Productions